Brand and Indian Medical Association

Dettol Introduction Dettol is a brand which has been protecting India for more than 75 years. DETTOL is a brand of Reckitt Benckiser and has stood for â€Å"trusted protection† in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands (ORG Marg Brand Equity Survey). Introduced in 1933, initially used for cuts and wounds, Dettol soon took a life of its own in every Indian home. Families used it in myriad ways of – wherever they felt the need for disinfection.Interestingly this multi-usage of Dettol Antiseptic Liquid paved the way for the next generation of Dettol Dettol Soaps was born in 1984, giving consumers the same trusted protection for a â€Å"100% bath†. Soon followed Dettol Shaving Cream for protection during shaving and Dettol Plasters. Dettol Liquid hand wash came in 1994 for protection in every hand wash and recently in 2007 Dettol Body Wash was introduced â €“ offering the protection of bathing in a modern, convenient format. Sources of information Methods of production a.Raw material With a soft nature, each soap contains healthy ingredient, help killing the bacteria and removing dirty and other harmful material while bathing. Adopt international advanced anti-bacteria technology, the high-effective agent not only can kill the bacteria when washing, but also can form a protection in the surface, resisting the bacteria during the next 24 hours. Add natural fruit essence and nourishing ingredient, which penetrates into the skin from outside to inside. b. Machine Competitor Savlon, Suthol Soap industry:Lifebuoy, Lux, Santoor, Savlon, & Gogrej No. 1 Advertisement Dettol advertising starting in 1960s has centered on educating consumers on the need for protection from germs, while offering solutions to manage the problem of germs wherever and whenever they may occur. Starting then and till now Dettol advertising has celebrated the role of a mother in protecting her family Dettol launched Dettol Surakshit Parivar, a nationwide campaign, in association with Indian Medical Association (IMA) Problems Solutions Our suggestions Conclusions

Comparative Analysis on Erp Vendors

School of Business and Economics Indiana University South Bend K507–Enterprise Resource Planning – 2008 Fall – ERP Project Comparative analysis of ERP vendors: SAP, Oracle, and Microsoft Koenraad Adams, Eric Piazzoni, and In-Saeng Suh [email  protected] com, [email  protected] com, [email  protected] edu Abstract This is a study of the comparative analysis on the enterprise resources planning (ERP) vendors, SAP, Oracle, and Microsoft. We research on functionalities, cost, features, and target market for each vendor. Keywords: ERP, SAP, Oracle, Microsoft, SME 1 School of Business and Economics Indiana University South Bend . Introduction ERP system is an integrated information system to support the business within different organizational parts of an enterprise. The leading global providers are SAP, Oracle, and Microsoft. ERP packages are designed to be customizable to concrete needs of an organization and to its legacy systems. The customization of ERP modu les for a concrete user is performed with special tools and using specific or standard programming languages. Due to already mentioned general ERP characteristics, customization and implementation usually require specialized knowledge and significant resources.SAP was founded on April 1, 1972, by five IBM employees. It developed its first product (financial accounting software) in close cooperation with its first customer. The company grew initially around ERP and solidified its market leadership by being a pioneer in the move from mainframe to client-server computing with its R/3 ERP solution introduced in the 1990s. From there, SAP expanded into a much broader set of applications for other functions in the enterprise: customer relationship management (CRM), supply chain management (SCM), product life-cycle management (PLM), and supplier relationship management (SRM).By bundling and integrating these applications, SAP became known for high-quality, comprehensive enterprise solution s, which SAP or SAP-trained SI consultants would then customize. Oracle was founded in 1977 as Software Development Laboratories. The first Oracle program was written in assembly language, ran on PDP-11 and with 128k of memory. The software was never â€Å"officially† released though. Version 2 which was released in 1979 was the first to be released. The company had changed its name by then to Relational Software Inc. Business grew and by 1982 they had changed their name again, this time to Oracle and in 1987 the company went public.Today, Oracle remains one of the leaders in the ERP industry. A few of the firsts Oracle brought us are: ? The first commercially-available SQL-based database (1979) 2 School of Business and Economics ? ? ? ? ? ? ? Indiana University South Bend The first database to support symmetric multiprocessing (SMP) (1983) The first distributed database (1986) The first database product tested to comply with the ANSI SQL standard (1993) The first 64-bit data base (1995) The first web database (1997) The first proprietary RDBMS to become available on Linux (1998) The first database to support XML (1999)Microsoft Dynamics AX is a line of business management solutions that provides financial management, business intelligence, human resource management, project management, customer relationship management (CRM), manufacturing, supply chain management solutions, collaborative workspace, and configuration and development. The Information Technology views quadrants Gartner Consulting produces each year as a type of benchmark to see where each provider stacks up against their competition. In 2007, Gartner released the quadrant on the left.While many will argue that Gartner‘s methods are too simplistic and don‘t give a truly accurate view of what the decision makers face, it is still a good place to start when comparing products. Gartner ranks venders in two areas, Completeness of Vision and Ability to Execute. Using various qualifie rs based on the rankings, the solutions are places in one of four quadrants: ? Leaders score higher on both criteria; the ability to execute and completeness of vision. Typically larger industry developed businesses with vision and potential for expansion 3 School of Business and Economics ?Indiana University South Bend Challengers score higher the ability to execute and lower on the completeness of vision. Typically larger, settled businesses with minimal future plans for that industry ? ? Visionaries score lower on the ability to execute and higher on the completeness of vision. Typically smaller companies that are unloading their planned potential Niche players score lower on both criteria: the ability to execute and completeness of vision. Typically market fledglings In 2007, both Oracle and SAP were placed towards the bottom of the Challengers Quadrant.This would indicate they have the ability to execute, though maybe not that well as they are towards the bottom of the quadrant , and they don‘t seem to have a great deal of vision. But is that all there is to look at? In this study, we focus on functionalities and features, the total cost of ownership, and target market of the ERP vendors: SAP, Oracle, and Microsoft Dynamics. 2. Functionalities and Features 2. 1 SAP R/3 SAP R/3 is a client-server based application, utilizing a 3-tiered model, the presentation layer, the application layer, and the database layer.SAP R/3 is structured using its own proprietary language called ABAP (Advanced Business Application Programming). ABAP, or ABAP/4 is a fourth generation language (4GL), geared towards the creation of simple, yet powerful programs. SAP R/3 also offers a complete development environment where developers can either modify existing SAP code to modify existing functionality or develop their own functions, whether reports or complete transactional systems within the SAP framework. ABAP's main interaction with the database system is via Open SQL state ments.These statements allow a developer to query, update, or delete information from the database. Advanced topics include GUI development and advanced integration with other systems. With the introduction of ABAP Objects, ABAP provides the opportunity to develop applications with object-oriented programming. SAP ERP redefines enterprise resource planning – delivering role-based access to crucial data, 4 School of Business and Economics Indiana University South Bend applications, and analytical tools. With SAP ERP, we can efficiently deal with business challenges in the following areas: ?End-user service delivery – Ensure that employees can readily access the critical data, applications, and analytical tools they need to perform all their job functions efficiently and effectively while also supporting a shared-services organizational model for human resources, finances, and other key processes. SAP ERP offers role-based access, self-services, and employee interaction center support through SAP Manager Self-Service, SAP Employee Self-Service, Duet and employee interaction center support. Plus, SAP Mobile Time and Travel enables employees in the field to report time and expenses offline. SAP ERP Financials – Ensure compliance and predictability of business performance – so the organization can gain a deeper financial insight across the enterprise and tighten control of finances. SAP ERP Financials automates financial and management accounting and financial supply chain management. The solution also provides rigorous support for corporate-governance mandates such as Basel II and Sarbanes-Oxley. ? SAP ERP Human Capital Management – Optimize the HR processes with a complete, integrated, and global human capital management (HCM) solution.SAP ERP provides this HCM solution for organizations of all sizes and in all industries. You can maximize the potential of your workforce, while supporting innovation, growth, and flexibility. The SAP ERP HCM solution automates talent management, core HR processes, and workforce deployment – enabling increased efficiency and better compliance with changing global and local regulations. ? SAP ERP Operations – Manage end-to-end procurement and logistics business processes for complete business cycles – from self-service requisitioning to lexible invoicing and payment – optimizing the flow of materials. SAP ERP Operations also helps discrete and process manufacturers manage the entire life cycle of product development and manufacturing. The solution automates the entire manufacturing process and reduces costs by controlling and adapting the 5 School of Business and Economics Indiana University South Bend manufacturing process in real time – and increases customer satisfaction by delivering higher-quality products. ?SAP ERP Corporate Services – Helps organizations manage their most costintensive corporate functions by supporting and stre amlining administrative processes in the areas of real estate; enterprise assets; project portfolios; corporate travel; environment, health, and safety compliance; quality; and global trade services. SAP ERP Corporate Services is a complete and integrated solution that maximizes transparency and control, while reducing financial and environmental risks and enhancing safety of employees. ?Performance management – Support the entire life cycle of performance management, delivering real-time, personalized measurements and metrics to improve business insight and decision making. SAP ERP supports financial analytics, operations analytics, and workforce analytics, as well as consolidated financial and statutory reporting; planning, budgeting, and forecasting, strategy management and scorecards, and risk management. 2. 2 Oracle An Oracle database system is a platform with at least one application running n it to access and process the data. Data is stored logically in the form of ta ble spaces and physically in the form of data files. The recommended structure for an Oracle database is the institute RAC–Real Application Clusters. Multiple instances, usually on different servers, attach to a central storage array. This offers better performance, scalability and redundancy for the users. There are various versions of the Oracle database management software. In addition, Oracle divides it‘s product into various editions to track marketing and sales. Enterprise Edition – The full suite of performance, scalability, security and reliability stored on either a clustered or single server. Runs on all standards and available with a large number of applications. ? ? Standard Edition – Provides Enterprise level functions for mid-sized organizations. Sold through Oracles 400 Value Added Resellers. Standard Edition One – low end—minimum five users—entry level package. 6 School of Business and Economics ? ? ? Indiana University South Bend Express Edition – primarily intended for students to learn how to code applications for Oracle.It is small, free and his limited capacity. Oracle Personal Edition – ? High end? functionality but sold to single-use developers. Oracle Database Lite – designed to run on mobile devises. Though this looks like a large number of options, there are really only three true choices and they are based on the size (number of seats) of the organization. Of the other three, 2 are for developers and the other just provides access to database information from a mobile devise. Oracle does, however, offer some other ? flavors? to offer as well.Oracle has grown dramatically mostly through acquisitions. Their product lines include. ? ? ? ? ? ? ? PeopleSoft Enterprise Siebel JD Edwards Hyperion Agile AutoVue Fusion Not counting the other products (PeopleSoft, JD Edwards etc. ) Oracle Business Suites alone have over 140 different applications which can be installed on the ir platform. These include: ? Enterprise Performance Management – A tool which aides in the executive decision making process by supporting a broad range of strategic, financial and operational management processes. Business Process Outsourcing – an application which seems to work as an extranet and allows organizations track the non-core business processes which have been outsourced. ? Customer Relationship Management—tracks what is going on in the sales department. Allows other departments (finance, production) know what they can expect. It will also allow the marketing groups know how effective campaigns have been. 7 School of Business and Economics ? Indiana University South Bend Customer Self-Service Solutions—allow customer place orders themselves without the supplier having to have someone enter the order.This reduces the risk of order entry errors. Production or warehouse groups receive the order right away and can act on it much quicker so turn a round takes less time. ? ? Financial Management Solutions—provides and tracks data for finance operations, governance, risk, compliance, and performance management. Human Capital Management – ? tracks all aspects of the Human Capital needs, from core human resource (HR) transactional functionality through service automation and delivery to complete enterprise talent management solutions.? 1 It provides the needed resources and has proven to reduce the costs. ? Procurement – Insures that the supply chain stays on top of productions needs and maintains the most cost effective method of doing so. Project Management—maintains record of current projects statuses and communicates with those needing the information in order to insure projects are proceeding as they should. ? Transportation Suite—insures shipments reach their destination as well as, ? lowers transportation costs, improves customer service and asset utilization, and provides flexible, globa l fulfillment options.? 2 These are just a handful of the applications available.Essentially, whatever the need, Oracle has a way to meet it. 2. 3 Microsoft Dynamics Financial Management Microsoft Dynamics AX accounting and finance solutions help you track and analyze business information. You can easily manage your general ledger, payables, receivables, inventory, sales process, purchasing, analytical accounting, cash flow, bank reconciliations, fixed assets, and collections. 1 â€Å"Human Capital Management Solutions. † Oracle, The World's Largest Enterprise Software Company. 19 Nov. 2008 . 2 â€Å"Transportation Management. † Oracle, The World's Largest Enterprise Software Company. 9 Nov. 2008 . 8 School of Business and Economics Business Intelligence and Reporting Indiana University South Bend Microsoft Dynamics allows you to manage budgets, create and consolidate reports and look for trends and relationships in any part of the business. Human Resource Management M icrosoft Dynamics allows the management of applicant and employee information: payroll and benefits, skills mapping, recruitment and employee registration, and skills development. In addition the system helps you ensure your organization is meeting government reporting requirements accurately and on time.Project Management Project management and accounting applications allow project managers, accountants and executives to improve their project profitability and adapt to changing conditions. In addition manage resources, forecast costs and budgets, track time, and expenses. Lastly, manage contracts and billing. Customer Relationship Management Customer relationship management solutions enable management of customer groups, create and launch marketing campaigns, track customer activity, manage sales and after sales.It also enables automation of many day to day tasks for sales, customer service, field service, call center, and marketing professionals. Manufacturing It provides an integ rated suite of manufacturing applications that give you the tools to plan, manage, and execute a top of the line manufacturing operation. The manufacturing process consists of product configuration, scheduling and shop floor, and supply and capacity requirements planning. Supply Chain Management This improves inventory management, management of single or multi-site warehouses, demand planning, order processing, and online collaboration with suppliers.Collaborative Workspace This extends the reach of business applications, information and process to employees, customers, and partners with role based delivery through a single web-based portal. Configuration and Development 9 School of Business and Economics Indiana University South Bend Customization capabilities enable programmers and system administrators to add new functionality and modify existing functionality quickly and with limited coding. 3. The total cost of ERP ownership Total cost of ownership (TCO) is a significant factor in ERP strategies and decisions.Yet while both end-users and ERP vendors tend to talk about lower TCO and many vendors claim it as a point of differentiation. Three different elements of total cost associated with ERP implementations are actually important: ? ? ? Amount spent on software Amount spent of external services Internal costs Since as the company grows, the number of users goes up, along with the total cost of software and services, one can naturally expect a correlation between size of the ERP deployment and costs. As shown in Table 1, as the number of users goes up, the total cost of software and services also rises.Table 1: Average Software and Services Costs by Company Size Company Size Under $50M $50M – $100M $100M – $250M $250M – $500M $500M – $1B $1B – $5B Over $5B Average # of Users 38 92 195 344 475 2187 3365 Average Software $176,597 $482,941 $695,395 $985,714 $1,364,286 $2,360,577 $2,652,500 Average Service $126,022 $351,374 $ 581,090 $655,263 $1,110,000 $2,081,000 $2,102,778 Average 3 years Maintenance $81,676 $247,554 $443,066 $346,639 $617,735 $1,479,208 $1,163,531 Average total cost $384,295 $1,081,869 $1,719,551 $1,987,616 $3,092,021 $5,920,785 $5,918,809Source: Aberdeen Group, July 2007 Table 2 displays software and service costs by vendor, since the ratio of services to software costs is indicative of both ease of use and ease of implementation. We just adopted a few major vendors, Infor, Lawson, QAD, SAP and Oracle. Table 2: Software and Service Costs by Vendor 10 School of Business and Economics ERP vendor Infor Lawson QAD SAP Oracle Average Software $703,261 $482,500 $633,871 $1,276,667 $1,929,167 Average Service $494,444 $455,556 $463,158 $1,115,323 $1,694,231Indiana University South Bend Average # of ERP modules 11. 0 10. 8 10. 2 11. 9 11. 5 Average Software + Service per user $9,843 $10,521 $9,741 $11,381 $16,882 Average total costs per user $12,773 $11,826 $12,161 $15,067 $20,983 Source: Abe rdeen Group, July 2007 Functionality and TCO remain significant factors on ERP strategies and decisions. The depth and breadth of functionality deployed, along with the cost of software, services, and on-going maintenance combine to provide a price performance of ERP.Table 3 shows the ERP usage and total cost per user per percentage Point of functionality used by three vendors, SAP, Oracle, and Microsoft Dynamics. Table 3: ERP Usage and Costs per User per Percentage of Functionality Used ERP Vendor SAP Oracle Microsoft Dynamics Average # of Modules Used 12. 4 11. 3 10. 6 Average % of Functionality Used 69. 1% 72. 4% 73. 2% Average # of Users 834 1365 116 Software + Service + 3 Yrs Maint. $702 $513 $607 Source: Aberdeen Group, July 2007Cost Areas of Microsoft Dynamics AX The initial average license price per user for Microsoft Dynamics AX is $3,000. According to Nucleus Research, Inc the average initial license price for a Microsoft Dynamics AX customer was $571,234 with a low of $50 ,000 and a high of $2. 55 million. The consulting average expenditure for Microsoft Dynamics AX deployment was $1,169,745 with a low of $50,000 and a high of $6. 8million. The median expenditure for consulting was $600,000.Pertaining to those customers that made hardware investment, the average hardware costs were $180,188 while the median cost was $84,750 (Nucleus Research, 7). Those companies that invested in the internal personnel for deployment and 11 School of Business and Economics Indiana University South Bend ongoing support for the ERP solution the average personnel costs were $346,667 and the average annual ongoing cost was $192,000. Lastly, training costs on average were $141,375 with one hundred and ninety-five users, twenty-nine hours of training time at a cost of $25 per hour. Table 1.The Average 3-Year Cost of an Microsoft Dynamics AX Deployment Average $571,234 $1,169,745 $180,188 Data Components Average initial license price Average standalone consulting expenditure of customers interviewed Average hardware expenditure of customers interviewed Average number of personnel needed to deploy:4 Average time of deployment:13 months Assumed fully loaded cost of an employee:$80,000 Average number of users: 195 Average training time: 29 hours Assumed fully loaded hourly cost of an end user: $25 Average initial cost of deployment Average maintenance rate: 16% Average initial license price.Average number of FTEs required to support Microsoft Dynamics AX: 2. 4 Assumed fully loaded cost of a support FTE:$80,000 Average 3-year costs of software, consulting, hardware, personnel, training and maintenance. Software Consulting Hardware Personnel $346,667 Training Total Ongoing Costs Software maintenance Personnel $141,375 $2,409,207 $274,192 $576,000 Total 3-Year Cost $3,259,399 Table 2.The Median 3-Year Cost of an Microsoft Dynamics AX Deployment Initial Costs Average Data Components Software $168,000 Median initial license price Median standalone consulting C onsulting $600,000 expenditure of customers interviewed Median hardware expenditure of Hardware $84,750 customers interviewed Median number of personnel needed Personnel $220,000 to deploy:3 Average time of deployment:11 12 School of Business and EconomicsIndiana University South Bend months Assumed fully loaded cost of an employee:$80,000 Median number of users: 120 Median training time: 24 hours Assumed fully loaded hourly cost of an end user: $25 Median initial cost of deployment Median annual cost of license: 15% Median initial license price: $168,000 Median number of FTEs required to support Microsoft Dynamics AX: 1. 25 Assumed fully loaded cost of a support FTE:$80,000 Median 3-year costs of software, consulting, hardware, personnel, training and maintenance. Training Total Ongoing Costs Software maintenance 72,000 $1,144,750 $75,600 Personnel $300,000 Total 3-Year Cost $1,269,950 3. Target market SAP serves 75% of the Fortune Global 1000, but less than 1% of Fortune Global mi llion. The small and medium enterprise (SME) market is a huge opportunity. SAP views SMEs as its main potential source of growth. As of summer 2006, SAP led the midmarket segment, but to reach its goal of having 45% – 50% of order entry from SME customers by 2010, SAP has to address the two most important elements of an SME solution: Total Cost of Ownership (TCO) and ease-of-use.SAP‘s offering has higher up-front outlays but lower maintenance rates. SAP aggressively expands SME market via the SAP NetWeaver platform strategy toward the goal of doubling SAP‘s market cap by 2010. It would probably be safe to say Oracle targets anyone interested in purchasing an ERP solution. That wouldn‘t be entirely accurate. It‘s obvious that Oracle has achieved it‘s success by building for the large Enterprise organizations but they‘ve also been successful due to their focus on their platform.Enterprise solutions will probably remain a staple target for the m. However, if you look at the products they are now producing making it easier for smaller organizations to get introduced to their product, it‘s an obvious sign they are seeking more small to medium businesses in their portfolio. The 13 School of Business and Economics Indiana University South Bend Standard Edition One with a price of $180 per user is a sign of that. They also have a suite of ? out of the box‘ applications ready to bolt on once the server is in place.Get the business used to the Oracle environment when they are small at a competitive price, then sell more licenses as your software helps them grow seems to be their motto. I can‘t say that‘s a bad one. At the end of the day, selecting the best solution comes down to preference. Obviously, each solution has strengths and weaknesses. But how do you select a solution when one provider is strong in one area you need while another is strong in another? Additionally, there are more solutions coming on the scene.Smaller companies who may be able to provide a different type of service than what the biggest players offer. Another solution many will consider in the future, especially with the current economic situation, is the growing Software as a Service trend. 3 SAP has already got a jump on the market with their ByDesign solution. At the end of the day, it will have to come down to what solution works best for the business making the choice. 3 Maxcer, Chris. â€Å"Is SaaS ERP a viable model for manufacturing? † Manufacturing ERP software and management – SearchManufacturingERP. om. 9 Sep. 2008. 23 Nov. 2008 14 School of Business and Economics Indiana University South Bend References â€Å"Bit on Gartner‘s Magic Quadrants and 2007 report for ERP Vendors† OracleApps Epicenter. 11 Nov. 2008 . â€Å"Compare ERP System/ERP Software Solutions. † Technology Evaluation Centers. 12 Nov. 2008 . Farber, Dan. â€Å"Disruptions in the software fabric. â €  Builder AU – By developers for developers. 25 Nov. 2008 . â€Å"Gartner Consulting Web Site.. † Gartner Consulting. 20 Nov. 2008 . Greenbaum, Joshua. â€Å"SAP beats Oracle? Oracle surrounding SAP?Microsoft raking in new customers?. † ZDNet Blogs. 20 July 2007. 25 Nov. 2008 . Hagiu, Andrei, Pai-Ling Yin, Daniela Beyersdorfer, and Vincent Dessain. â€Å"SAP: Industry Transformation . † Harvard Business Journal N/A (2006): 28p. â€Å"Human Capital Management Solutions. † Oracle, The World's Largest Enterprise Software Company. 19 Nov. 2008 . Jutras, Cindy. ?The Total Cost of ERP Ownership. † Aberdeen Group. 17 Oct. 2006. 10 Nov. 2008 . Jutras, Cindy. â€Å"Aberdeen Group: The Cost of ERP Functionality. † Aberdeen Group. 12 July 2007. 10 Nov. 2008 . Jutras, Cindy. The Total Cost of ERP Ownership in Mid-Size Companies. † Aberdeen Group. 12 July 2007. 10 Nov. 2008 . â€Å"Magic Quadrant for ERP Service Providers, North America, 2007. † Gartner Custom Newsletter Programs. 11 Nov. 2008 . 15 School of Business and Economics Indiana University South Bend Maxcer, Chris. â€Å"Is SaaS ERP a viable model for manufacturing? † Manufacturing ERP software and management – SearchManufacturingERP. com. 9 Sep. 2008. 23 Nov. 2008 â€Å"Microsoft Dynamics: Business management, financial and accounting software solutions (ERP, enterprise resource management). Microsoft Corporation. 25 Nov. 2008 . â€Å"Oracle ERP Benefits and Disadvantages. † ITtoolbox Oracle Knowledge Base. 13 Nov. 2008 . Samuals, Mark. â€Å"Making best use of Gartner's reports – 17 Apr 2008 – Computing. † Insight for IT leaders – business technology news, analysis, reviews and jobs Computing. 12 Nov. 2008 . â€Å"The Real ROI from Microsoft Dynamics AX | Nucleus Research. † ROI Reports, ROI Case Studies, ROI Tools | Nucleus Research. 25 Nov. 2008 . â€Å"Transportation Management. † Oracle, The World's Largest Enterprise Software Company. 19 Nov. 2008 . 16

A Thousand Splendid Suns Journey

Preliminary Advanced English 2012 A Thousand Splendid Suns Khaled Hosseini God,  grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference. A Thousand Splendid Sons by Khaled Hosseini portrays the courage within people to overcome change and accept the differences that life itself ultimately shows. Hosseini has written a strong climatic novel from the beginning of an accomplished civilized nation through to a war-torn country separated into pieces with no bounds of destruction.This intriguing story is set on the outskirts of the city Herat situated in Afghanistan where a young girl Mariam is born. The story is later moved on to the capital city, Kabul where another young girl Laila is given birth to. Hosseini depicts an image of women’s suffrage that is truly heart filled and effectively shows the inner strength, courage and bravery women had in order to survive and live to fulfill their many hop es and dreams. The author does this through the effective use of characterization, narrative style, the themes and issues portrayed within the text, relationships and emotions.Khaled Hosseini has used strong characterization and use of the technique narrative style in order to depict Mariam and Laila who are the two main characters in Hosseini’s inspiring yet heartbreaking story a thousand Splendid Suns. Hosseini has written this story through the technique of third person in order to effectively show the true feelings of the characters Mariam and Laila. The strong use of third person as the narrative style is a very important part of this text as it clearly emphasizes the emotions and feelings that Mariam and Laila experience whilst they face the many hardships placed upon them. She lived in fear of his shifting moods, his volatile temperament, his insistence on steering even mundane exchanges down a confrontational path that, on occasion, he would resolve with punches, slap s, kicks, and sometimes try to make amends for with polluted apologies, and sometimes not. †Mariam’s thoughts are so clearly depicted in the above lines that it gives the reader a full insight on how she fears each and every day as to how and what her husband’s mood will be when he arrives home and according to that how she will be treated. This illustrates the unjust behaviour she faces in her married life.The narrative style also is an excellent feature that engages the reader as it is a truly inspiring experience to be able to understand and comprehend what a woman is going through and how many things endlessly roam a mind when overcoming issues in life that we would never even think of let alone need to face in our lifetimes. A Thousand Splendid Suns also incorporates many themes and issues in Afghan society that effect women up until the present day. Hosseini shows the harsh reality of many women whose lives are filled with injustice and cruelty. He illustra tes the cultural distinction between marriage and true love.The marriages in the novel are forced arranged marriages that have no likelihood to love. Mariam’s mother, tells her child that marriage cannot hold love, that men are cold heartless creatures, yet later after Nana’s unexpected death Mariam’s first instinct when she was being forcefully married to an elderly man Rasheed, thirty years her senior was of despise but later she thought with an open mind and knew she wouldn’t want to be a burden on anyone as a young unmarried women. Mariam therefore had hope that her marriage would lead to contentment and possible love, but unfortunately the marriage delves into abuse and oppression.At this time she remembers her mother’s words â€Å"A man’s heart is a wreched, wreched thing. It is not like a mother’s womb, it will not bleed for you, it will not stretch to make room for you† these words fill her mind with truth as she looks upon her one sided, disastrous marriage filled with hate and inequity. Another aspect that is shown quite clearly in Hosseini’s text is that of multiple marriages. In this novel Mariam’s husband finds young Laila buried under rubble after a torpedo strikes her street and instantly kills her family. He takes her home and says to his wife to care for her.Once she is recovered he gives her an ultimatum that in order for him to take care of her and live with them she must marry him as she has no other way to live in such a war torn city. She agrees and later in time joins the oppression, abuse and injustice placed on Mariam. Hosseini illustrates the true colors of what these women go through and how life itself becomes a nightmare for them. There are many relationships displayed in Hosseini’s novel, relationships of hate, love, youth, friendships, siblings, marriages and family, but there is one very unique bond formed in this text.Hosseini at first portrays the obv ious jealousy Mariam has towards the young girl Laila, as she must share her husband with such competition. Rasheed, husband to two, purposely points all of Mariam’s flaws out to his new wife. He tells her all of Mariam’s deep secrets, and most importantly that she is a harami (illegitimate child) and that she is of no respect in society. Hosseini illustrates the hurt and pain Mariam endures when she realizes all those years of slaving endlessly to please her husband were of no use as he disrespects her in such a demeaning manner.Although Mariam tries her hardest to despise Laila, she realizes that Laila endures the same pain, oppression and hardships she does. Therefore Laila and Mariam begin to bond, share the work load of cleaning and cooking, have an occasional tea together which thus makes them realize that with such a bond anything is possible. Hosseini therefore suggests that women have an extremely strong ability to find strength and support within one another in order to help them overcome the impossible.This bond becomes more than just friendship; to them it seems like an inseparable tie of hope that god created for them through such hardships in life. This relationship effectively gives a positive view on the upcoming events in the novel and illustrates Hosseini’s positive depiction of support in relationships. This novel also shows the emotions used in order to create hope and the reality of which destiny unfolds. The people in this novel strive to believe in hope when going through the harsh realities forced upon them by political and personal oppression.Both Laila and Mariam depend upon somebody in their lives to overcome their problems and give them hope. For Mariam she looks upon the wise and elderly- Mullah Faizullah who taught her every aspect of knowledge of her religion. He never looked down upon her as a harami (illegitimate child) but as a child who was not even in a single way at fault and said to her â€Å"Behind e very trial and sorrow that He makes us shoulder, God has a reason. †Ã‚  These simple words gave Mariam the courage to believe and follow her faith as she knew no matter what life threw at her she’d always have her faith.Laila also has her childhood best friend Tariq as her savior, who treats her as his equal. Laila feels that no oppression is laid upon her when she is with Tariq and that he only urges her to follow her hopes and dreams through the roughest of times. When these rough times finally arrive Hosseini shows a cycle where dreams that once were fulfilled are crushed and where hope and success in the near future, which were once visible- began to crumble instantly. In this point of the novel â€Å"Laila has moved on. Because in the end she knows that’s all she can do. That and hope.   This creates suspense and emotional attachment with the characters as those hopes and dreams are flattened in moments just like the Afghan women’s suffrage portray ed through Mariam and Laila’s life, time and time again. As they both raise their hopes and see happiness through all the grim darkness in the war filled Afghanistan, they are only lead to disappointment. Hosseini truly illustrates the moments of hope and faith in these women’s lives but also gives the reader a thorough depiction on destiny, and how anything can change no matter what hopes and dreams you have.Khaled Hosseini has written a truly heartbreaking yet inspirational novel that any women would be empathetic towards. A thousand Splendid Suns is a story filled with multiple issues that will be present in society forever, it illustrates oppressions placed on women, hardships war-torn countries such as Afghanistan face and the relationships that are torn apart and can never be fixed and are therefore forever estranged. Hosseini truly inspires people to never lose hope even through the worst of times and to hold on to your faith, be true to yourself, think with an open mind and take one step at a time.

See intructions Research Paper Example | Topics and Well Written Essays - 2000 words

See intructions - Research Paper Example During the global warming process, the sun’s harmful ultraviolet and other solar radiation particles freely passes through the umbrella formation of the greenhouse gasses. The greenhouse gasses include water vapor, carbon dioxide, methane, nitrous oxide, and ozone elements. There are social and political aspects of global warming. Classroom learning, specifically science subject learning, should focus on incorporating the economic, ethical, and political aspects of global warming. Global warming political themes include implementing laws that will force companies to reduce global warming activities will improve agriculture product outputs. Global cooperation will fix the current global warming speed. The best solution is to implement laws that penalize violators of the global warming-based laws and persuading conserve electricity and other energy use. Lastly, the government encourages the people to ride the trains and public buses will help reduce car use, reducing global warm ing increase. Evidently, compliance with the government’ laws and government persuasions will reduce global warming. Introduction and Background of Global Warming. The political theme focuses on governance. Specifically, governance includes controlling the climate change factor, global warming (Kutting 2010, 107). The earth’s temperature is on a faster global warming path. ... Historically, global warming includes increased amounts of carbon dioxide levels in the atmosphere. The first carbon dioxide concentration was discovered at 13,000 feet above Peak of Mauna Loa, Hawaii in 1958. In 1998, the carbon dioxide concentration rose to 369 parts per million by volume (ppmv). The statistics is higher than the 316 ppmv carbon dioxide concentration during 1958 (Maslin 2007 12). In terms of the history of global warming, global warming is the side effect of population increase and technology. Human life started with the invention of the wheel. During the past, horses and small boats were used as means transportation. Later, trains and bigger vessels were used as means of transportation. Today, factories use fossil fuel and electricity to produce their finished products. Jet planes are currently being used as a faster means of transportation. The horses were replaced by modern day cars. With the geometric increase in the population, there is a corresponding geometr ic increase in car owners and factory outputs. Consequently, global warming increased to unprecedented modern day levels. Political Issues. In terms of theories and concepts, the government’s political will implies the legitimacy and authority to implement a carefully orchestrated policy. Consequently, the public popularity and responsible government are difficult to achieve simultaneously. The government’s challenge to provide stability in the global environment entails enacting laws that must serves the public interest. Public interest includes implementing environmental protection policies. Global warming falls under the environmental protection policies (Brink 2004, 71). Political will includes balancing between implementing laws that will protect the community and

Healthcare Marketing Research Paper Example | Topics and Well Written Essays - 1000 words

Healthcare Marketing - Research Paper Example There are some success factors that when considered will lead to success, the kind of success that leads to happy healthcare consumers, happy healthcare marketers and even happy providers. Regardless of the market, innovation is a major part of healthcare marketing. Healthcare providers need to know that the healthcare market is a very divergent market with needs being as many as the number of customers in the market. Each individual, each family, each community has different needs from those of the next person, next family and the neighboring community. Unlike other businesses such as manufacturing businesses that can manufacture just a small range of products which will then serve the entire community, healthcare providers have to deal products that serve individual unique needs of the customer and be able to satisfy each person. Buying healthcare is not like buying piece of manufactured product. The healthcare needs of each individual are almost as unique as their DNA and for such an individual to be satisfied, he or she must get a healthcare product that serves these needs. What is useful for one person does not work for the next person. The problem in this case is to make sure that these individuals are served while the providers are able to make sustainable profits. This conflict between meeting the individual healthcare needs of every individual and the cost of meeting these individual needs is what requires innovative products.

Consider these arguments in terms of culture, motivation, and Essay

Consider these arguments in terms of culture, motivation, and strategy, and comment on their substance. You should also reflect - Essay Example The paper also seeks to reflect on how power is exercised in organisations in relation to moral values. The paper begins by explaining the concept of culture in view of the arguments raised by Stiglitz. The paper will also critically analyse how motivation of the people as well as the strategy implemented have a bearing in the way financial institutions are operating during the contemporary period in USA in particular. Culture is the most basic cause of a person’s wants and behaviours. â€Å"This is commonly referred to as a set of basic values, perceptions, wants behaviours learned by a member of society from the family and other important institutions,† (Kotler & Armstrong, 2004). For instance, the following values are given priority in the United States of America: achievement and success, activity and involvement, efficiency and practicality, progress, material comfort, individualism, freedom as well as humanitarianism. The success or failure of a given organisation can be attributed to this concept of culture. However, Stiglitz argues that individualism and market fundamentalism have eroded the sense of community and have led to exploitation of the ordinary people. ... In actual fact, the approach taken by the banks is that which advocates the survival of the fittest. Whilst the free market concept posits to the effect that the market forces should shape the standards expectations especially of financial institutions, it can be argued that the conditions set are favourable to the business organisations which leaves the ordinary people exposed to manipulation by these big businesses. The aspect of materialism has increased dramatically in the operations of financial institutions and this has posed a serious challenge to the ordinary people who end being victims especially during turbulent periods that can be attributed to the strategies implemented by the financial institutions. Whereas marketers in the other industries worry about the impact of culture on their strategies, financial institutions in USA are primarily concerned with entrenching the aspect of individualism in their operations (Kotler & Armstrong, 2004). Stiglitz argues that rugged ind ividualism combined with a high degree of materialism has led to loss of trust among the members of the society and different financial institutions. The aspect of culture and moral values can also be attributed to the concept of ethics. Business ethics loosely refers to values, principles and standards that operate within a particular organisation which attempts to make a distinction between something that is morally good from bad (Rossouw, 2004). The concept of business ethics therefore derives from the value system that is used by a particular organisation to shape its operations. To reinforce this assertion, DesJardins (2006, p. 5) describes values as the â€Å"essential and enduring tenets†

Pierre Trudean Essay Example | Topics and Well Written Essays - 1000 words

Pierre Trudean - Essay Example Therefore, the Charter of Freedom and Rights was enacted and it aimed to keep the individual rights of the Canadians protected, irrespective of their race, caste, creed or religion. The charter would enable the individuals their fundamental rights without any bias or discrimination and it would give importance to the rights of the individuals rather than the laws of the state. Therefore, Trudeau, through the charter, provided the basic rights to every single Canadian, thus influencing their lives to a great extent. Trudeau became a charismatic leader once he started working as the Minister of Justice, in Montreal and he contributed to the passing of bills regarding social welfare measures such as making the gun and arms law stricter and also bringing various reforms in laws that relate to homosexuality as well as abortion. His followers were inspired by Trudeaumania, the nickname given to Trudeau for the outstanding role he played in the Liberty Party, by inspiring each member to str ive towards serving for the country and its people. He drove political factors in the country and encouraged as well as brought to the fore various beneficial reforms starting from the 1960s to the mid 1980s, which included patriation that would increase the federal economic power in the country and also led to institutional changes like the forming of supreme court. He also contributed to the country gaining independence from Britain, as Queen Elizabeth II announced Canada to be exempted from the rule of the British Parliament when Trudeau was in power. Trudeau further increased the economic stability of the country by extending its trade relationships with other countries and he also envisioned peace through various international disarmament discussions he encouraged and attended. The increased economic stability in the country would in turn lead to increase in the purchasing power of the citizens, thus influencing and improving their lifestyle to a large extent. Trudeau had a lot of admirers and followers who praised him for his brilliant intellect and also saluted his political shrewdness in safeguarding the interests of the nation and also unifying it as one. According to Laforest, Trudeau became increasingly â€Å"reconciled with Canadian nationalism† (125) and he did all in his power to inflict feelings of nationalism and patriotism in the people of Canada by strengthening â€Å"the charter to mobilize public opinion† (147). He was also greatly responsible for the Quebec autonomy movement, which restrained an aggressive rebellion on part of the people. Therefore, the presence of Trudeau proved to be a golden era for the people in the country. Analysis Trudeau introduced the landmark Criminal Law Amendment Act in 1968-69. He won his presidency with the majority of votes. He formulated some important laws including Official Languages Act, which guaranteed bilingualism in the civil service. â€Å"If there is any crisis, it is fundamentally b ecause Mr. Trudeau was victorious in his battle against the dualist ideas of Quebec politicians and intellectuals† (Laforest 4). Trudeau Et la Fin D'un Re?ve Canadien In 1970, there was a severe threat for the national security, due to the attack from the terrorist group, Front de liberation du Quebec. Trudeau stood his ground against the terrorist gro

Workplace Romance in the Hospitality Industry Research Paper

Workplace Romance in the Hospitality Industry - Research Paper Example As a result of this constant sharing of working space there remains a high chance of the workers in the hospitality industry getting romantically involved with each other. Every worker spends a considerable amount of the day in his or her office. Above that the workers in the hospitality industry work under stressful conditions like round the day duties and living up to the demands of people of different kinds. As a result seeking supports from co-workers and consequent blooming of romance between them is prevalent trend in this industry. In any office environment the co-workers share a lot of feeling like experiences, interests, fears, setbacks and achievements with each other. Therefore it can be seen that the factors responsible for giving birth to romance are always present in the working environment. The constant sharing of emotions may lead to the development of emotional and romantic leanings on each other. The usual office romance varies from casual flings and affairs to the more serious relationships. In the hospitality industry there are also many instances of sexual harassment between co-workers and the scholars have distinguished the workplace romance from sexual advances. Workplaces romances in have been defined as relationship based on mutual desire and physical attraction between the workers of the same organization. It is also necessary that the people have found each other through the course of their work and the relationship is consensual. For romance between workers separated by hierarchy it is important that the romance spreads beyond the traditional employer employee relationship. Workers from all age group have been found to be associated with workplace romance. However the highest probability of romance between colleagues lies in the age group from 35 to 44. In a survey almost 44% of the interviewee in this age group has admitted to date their co-workers (Pearce, 2010). Some very important points of discussion about workplace romance have been the causes for the development of the romance, the effect of office romance on the peers and environment of the office as well as on the people involved directly and the managerial decision or attitude towards accepting the romance (Odgers, 2004, pp 221-222; Burke, Mattis, 2005 p 153; Sias, 2009, p 140). It will be relevant to mention that many of the organizations have a defined policy on workplace romance though no such references could be found directly for the hospitality industry. It has often been debated whether workplace romance leads to better performance of the employees and also the effect of romance on the other co-workers Reasons and the Consequences of Office Romance According to Fiona M. Wilson (2007) the study of romance in office as a sociological subject started 30 years ago. Such studies were of immense interest for the management who wanted to know the consequence on the organization as a result of romances between the workers. According to Peter Corser (20 11), a person spends a third of their day in their office. Under such a situation the author finds it natural for romance to brew between the co-workers. Moreover it can also be mentioned here that for people working in a team the skills, experiences and the knowledge are very similar. Therefore there is a high chance of people sharing common interests and therefore finding each other attractive. However he has also noted that many organizations have discouraging policies for such romances. The organization has

In what ways do your ontological (worldview) and epistemological Essay

In what ways do your ontological (worldview) and epistemological (knowledge construction) perspectives align with (or do not align with) the world Englishes paradigm - Essay Example 210; cited in Bolton, n.d., p. 368). As such, one’s ontological and epistemological perspectives actually align with WE paradigm in terms of recognition, commitment, and firm belief that ‘English’ as an international language has evolved through time with increasing importance being acknowledged through its evident use as a universally known and accepted language. Using this premise, one’s knowledge construction on the subject, seen as a potential opportunity not only to expand personal understanding and depth of the language, per se; but more so, as a means of professional livelihood, justify the need to confirm alignment with the WE model. Therefore, through being more culturally aware of diversity in the use of English, either as a first, second, or additional language, one confirms that learning more about WE would be instrumental in echoing the relevant concepts that would be learned from this model. As more educators, like me, recognize that learning and teaching WE should be shared on a more global scale, acknowledging that learning and teaching English requires recognizing its multiple variants aligns with the WE concept. The growth and advancement being experienced in all societies worldwide confirm that applying the WE concepts would contribute to greater understanding and facilitate teaching English using the WE

The e-Project will be based on the United States Patent and Trademark Research Paper

The e-Project will be based on the United States Patent and Trademark Office as for my e-Project, www.uspto.gov. It will be an evaluation of how the USPTO interfaces with Businesses - Research Paper Example ch ‘promote the progress of science and the useful arts by securing for limited times to inventors the exclusive right to their respective discoveries. USPTO records trademarks which are based on the Commerce Clause of the Constitution (Section 8 of Article 1, Clause 3). While working with this arrangement of safety, the United States industry has greatly benefited; there are new goods which have been manufactured, old products have been put to new use and it return has brought about employment opportunities for many Americans. The power of the American economy is greatly dependant on an efficient mechanism which is in place to guard new ideas in originality and ingenuity. The constant requirement of trademarks and patents highlights the resourcefulness of entrepreneurs and inventors in the United States. The Federal Agency USPTO is very much responsible for the achievements and progress which the nation has made technologically. This agency is responsible for advising the Unit ed State’s president, Government agencies in charge of IP (intellectual property) policy enforcement and protection as well as the Security of Commerce only that it also encourages a more effective and strong protection of the IP outside American borders. The Federal Agency, USPTO promotes efficient protection of the IP for entrepreneurs and innovators in the United States globally by collaborating with further agencies to guard strongly the IP provision in worldwide agreements and in free trade. Furthermore it grants education, preparation, and the ability in building plans which are formed to create admiration for the IP and to encourage the expansion of tough IP enforcement management by the United States trade partners around the world. (USPTO) The USPTO headquarters is comprised of 5 interrelated buildings which are located at 600 Dulany in St, Alexandria in Virginia. The workplace provides work for about 9000 employees, from engineers to scientists to attorneys and pretty much

Reforming Global Finance Essay Example | Topics and Well Written Essays - 750 words

Reforming Global Finance - Essay Example The stability of the global market destabilized to an extent that the economy of the rest of the world, including Thailand, Indonesia, Philippines, and South Korea went into economic meltdown. This was so severe that it called for the intervention of the humanitarian groups, like Jubilee 2000, who advocated for the cancellation of the debts owed by the poorest countries. The Central bank decided to chip in and try to resolve the situation therein. They worked for 24hours just to see the thing go back in order. Hazel introduces John Perkins, who is an economist and the author of â€Å"Confessions of an Economic Hit Man†, to discuss the history of economic theory and his involvement in the manipulation of the financial organizations like the world bank and the International Monetary fund (IMF). Perkins says that, during the past decades when ‘hot money’ was in circulation, he was actually seduced into luring the poor countries who had huge debts into further debts ( Henderson, Perkins, Rogoff, & Fukuda-Parr, 2005). This was purposed so that these countries would hold to the government policies of the United States. For instance, Indonesia became a victim when the United States loaned it billion of dollars, which was later taken by the US in the name of building for them projects back in the US. They continued paying back the loan with the huge interests until they could no more. This left Indonesia with a huge debt that they would never repay logically thus holding on to the US government. Therefore, this gave the US a chance to manipulate the Indonesians by fetching resources their country such as oil. Finally, Perkins confesses that whatever he was asked to do was technically politics and not assisting the poor countries to get out from their poverty (Henderson, Perkins, Rogoff, & Fukuda-Parr, 2005). I think this was an unfair way of trying to control the entire world. The US government went overboard in trying to exercise their superiority. Professor Kenneth Rogoff, who is the chief economist at the IMF, suggests that instead of giving out loans the US government would have given the underdeveloped countries grants.  Ã‚  

Aural and spatial elements Essay Example for Free

Aural and spatial elements Essay Wertenbaker uses simple and minimalistic production design and uses her actors as her main resource to convey meaning and character especially as they are playing different gender or changing between convict and officer characters throughout. The few props are used to clarify meaning and are important in their own right along with costumes and set. She uses language and music to communicate with the audience and to create a specific atmosphere. Wertenbaker uses the movement or gestures of a character to emphasise a point or show character’s relationships. An example of this is Sideway in the first rehearsal, the stage direction â€Å"walking sideways, arms held high in a grandiose eighteenth century pose† this reinforces the idea of how uneducated the convicts are, as the audience can see Sideway has never seen a theatre production just has an idea of what it would be like. An example where gesture is used to communicate character’s relationships is in Act 1 scene 7 where Harry and Duckling are rowing, the stage directions for Duckling are â€Å"remains morose† and â€Å"doesn’t turn around† these are hostile actions as Harry is desperately trying to get her attention â€Å" Why don’t you look Duckling. † The audience can see that their relationship is unstable. The way Wertenbaker positions her characters on the stage is important in communicating status and character such as in Act 1 scene 11 when Major Ross and Captain Campbell enter, the convicts â€Å"slink away and sink down. † This shows that the convicts are afraid of the officers and they try and get as far away as possible from Robbie and become inconspicuous. The beginning scene has important use of positing, the convict are â€Å"huddled together in semi-darkness. † This gives an idea of how horrible the conditions were for the convicts during transportation. The officers are on deck above the convicts and in better conditions again showing status. This idea is kept throughout the play but gradually changes as the production of the convict’s play takes effect . Costume is used to communicate character, Governor Arthur Phillip’s costume would be grander and more decorative than the other officers and he has a higher status. The convicts would be wearing similar clothes but all slightly different such as Mary’s which would be covering her and suppressing her femininity because she feels guilty about what happened on the ship â€Å"I would have been less of a whore†. Sideway’s clothes would be over the top to show his flamboyant personality . All the costumes also have to be simple to allow quick costume changes as the actors multi-role. Wertenbaker’s set is very simple with only a few props. This is done to represent the bareness of Australia and how they have to create a new colony but have arrived with hardly anything. The set is also kept simple because there are 22 scenes and a complex set would take too long to change each time and therefore slow down the pace of the piece. Props are used sparsely but are very important in showing character’s situations. Example of this are the whipping equipment need in act 1 scene 1, they are used to clearly show the audience how the convicts were treated on the ships and the punishments. The play book is used throughout the play when the convicts are rehearing or talking about the play as this is one of the main themes of Our Country’s Good , however not many other books are used and this emphasises that the convict are uneducated and many can’t read. Ralph’s dairy and the picture of his wife are important props in showing his character. Ralph idolises his wife as something pure â€Å"I might kiss your picture as usual. † He uses his diary to write his thoughts showing he doesn’t feel he can talk to the other officers and is disturbed with the new land and behaviour of the convicts and officers. Food is mention throughout the play â€Å"if I was rich, I’d eat myself sick† but it is never used as a prop this highlights the lack of food in the colony. Wertenbaker uses gun shot sound effects at the beginning of the play in scene 3 Act 1, as the officers are shooting birds this reminds the audience that they have just arrived on a new land and are already destroying its nature and wildlife. The other sound effect Wertenbaker specifies in the play is drumming which occurs at the end In the last scene as the convicts go on stage, this symbolise a parade that a new colony might give as celebration. It also creates excitement for the play. The triumphant music of Beethoven’s fifth symphony is played at the very end as an introduction to The Recruiting Officer, this makes the audience happy and excited and reflects what the convicts would be feeling at that time. Other music Wertenbaker may want to be used during the play, especially the aboriginal scenes is didgeridoo music as this is a native instrument to Australia. The Language Wertenbaker uses shows character, an example of this is Liz’s monologue in Act 2 scene 2 where she use lots of slang â€Å"born under a ha’penny planet† this shows the audience she is uneducated. In contrast to Liz, Arthur is very educated and we can see this due to the literary and historical reverences he mentions when backing up an argument â€Å"In the Meno, one of Plato’s great dialogues. † This is a way that difference in education shows the split between convicts and officers. Language is also used to show change in characters, for example at the beginning Wisehammer is rough and has no hope for the future â€Å"alone, frightened, nameless in this sinking hole of hell†, however as the play progresses we actually see him as being one of the more educated convicts. â€Å"Abject: a man without hope. † In the last scene we see him thinking of the future and with restored hope â€Å"I’ll write a play about justice. † Our Country’s Good would be more suitable for a proscenium arch stage because it communicates the bareness of the new land as no-one is on the other side unlike a transverse stage. Wertenbaker wanted to use a cyclorama to symbolise Australia and this would need to be upstage and therefore would work best in proscenium as it has a back wall. The third reason is the convicts and officers could easily be separated and shown in their groups and more easily commutate status and power. The lighting is very important in staging the play. The lighting would of be harsh blues and yellows to represent the climate of Australia. This lighting is the most effective way of making the audience aware of the different climate and habitat of Australia and how hard it was for the convicts and officers to adapt to the change. The lighting would also be used to show night and day as some of the scenes are during the night, this would create an atmosphere for the piece. Wertenbaker chose to create an obviously theatrical piece of drama instead of a piece of realism because she wanted the audience to see the social message the play contained, how drama can reform and educate people. A theatrical piece is the most effective way to do this as it allows both the actors and audience to see the story from both sides of the colony due to the multi-rolling actors.

Introduction To Leadership Following And Communication Management Essay

Introduction To Leadership Following And Communication Management Essay Introduction to Leadership Leadership is a very important interpersonal behavior that a managerial position employee or employer should have. What is leadership anyway? The definition of leadership is: Leadership is a process whereby an individual influences a group of individuals to achieve a common goal. Northouse (2007, p3) There are four main factors in leadership which will greatly affect the quality of an individual to be a leader: Leader As a leader, he must be able to gain the trust from the followers, as nobody else will determine whether the leader is successful or not. In order to gain trust from them, the leader must have a good understanding on who he is, what he know and what he can do. If he failed to be honest to himself, the followers will lack of confidence on him and left uninspired. Followers For a successful leader, he must do his work and know the nature of his every single follower. By doing this, he will be able to have a good understanding of the followers nature, needs, emotions and motivation, as the followers play an important role of getting the job done. Communication Always lead through two-way communication. Feedback will be useful when collecting data and information needed for making decisions. Besides, while receiving feedback or suggestions from the followers, the leader can know what the followers needs and problem. At the same time, it is also consider an act of concerning the welfare of the followers. Situation Every situation that a leader had faced before might be different with another. Therefore, whenever a new situation happens, a leader must observe carefully and use his judgment to decide the best way of solving the situation or else the problem will be still existing and causing more problems. Question A According to Weber (1947), charisma is described as a certain quality of an individual personality, by virtue of which s/he is set apart from the ordinary people and treated as endowed with supernatural, superhuman, or at least specifically, exceptional power or qualities. These are such as are not accessible to the ordinary person, but are regarded as of divine origin or as exemplary, and on the basis of them the individual concerned is treated as a leader. Such leaders have a very charming, persuasive personality about them, whom are skilled at communicating with others and can be very convincing at times. Many leaders are looked on as born naturally with charisma, but it does not mean it cannot be acquired. Charisma is often considered as to be a trait, an internal character which is acquired. However, charisma is an exception, as it is inborn in everyone but at different quantities. But this does not mean the level of inborn charisma is static throughout our lifetime. Developing other characters such as communication and social skills may further enhance ones charisma levels. Charisma also depends on people perception. A person is only charismatic if people feel he or she is charismatic. So, charisma can be acquired. Charisma is not a mandatory requirement to be an effective leader. Many world leaders today do not possess much of charisma, but nonetheless, remain as leaders of their nations. Other factors such as creativity and innovation can drive a leader towards effectiveness. Trust is another factor that can be forged between a leader and follower which leads to a more effective leadership, with the absence of any charisma. Charisma can be considered as an additional boost but not a requirement to become an effective leader as they may have other leadership qualities. Even without charisma, one can still be an effective leader. Question B Charismatic leadership is not the same as transformational leadership. Both of the leadership have a different concept from each other. Charismatic leadership can be defined as people with a great confidence in themselves, having a clear vision of their actions and most importantly, they have their own individual charm, personality or influence over the society. Charismatic leaders are able to know the needs of their supporters. Therefore they can create a vision that will allow everyone to know future will be improved (Awan, 2010). Martin Luther King, Jr. is a good example of a charismatic leader. He is able to include a vision of colour blind society within the Americans value. He inspired the Americans to accept Afro-Americans in the country and give equal treatment to them. On the other hand, transformational leadership is a leadership that helps subordinates to improve themselves and create a better vision for them so that they can become a leader as well. Transformational leaders focus more on motivations, inspirations and encouragements. Besides that, they have good communication skills which allow them to build good relationship with others (Kurnik, 2010). They also appreciate their subordinates efforts, ideas and contributions so that they will continue to work harder. One good example of a transformational leader is Abraham Lincoln. He is one of the greatest presidents of The United States. He had a vision for the country, which is develop the country into a successful country. Sometimes he visited his front lines troops to encourage and motivate them so that they do not lose their spirit. Transformational leadership and transactional leadership are both different types of leadership. In transformational leadership, subordinates are expected to achieve higher than their original goals. However, in transactional leadership, subordinates are motivated at a normal standard level. Transactional leaders also relate rewards that are desired by subordinates with the goals and achievements. Besides that, transactional leaders only provide necessary resources to their subordinates and clarify their expectations. They will only monitor their subordinates from aside but only involved when the performances standard is not met. Other than that, transformational leaders focused on the ends while transactional leaders negotiated over the means (Sir MacGregor Burns, 1978), which means transactional leaders focus on the whole process while transformational only focus on the achievements or results. Question C Culture is briefly described as the group norms, beliefs and values that makes an organizational unique and also, defines its nature of business. Organizational culture, referred as corporate culture in some organization is the system consisting of shared actions, formal rituals, procedures and protocol, values that develops in the organization to act as guidance on how the members should behave. Strong culture refers to an organization that has a deeply shared value system and the norms and beliefs are followed by the members without fail. As a result, it leads to higher level of business performance. Being able to understand one another, they are able to synchronize, improving their efficiency and effectiveness without wasting the organizations time and resources. In addition to that, a stable social system is developed and the need for bureaucratic controls is reduced. Organizational culture would also impede the business progress of an organization, as Fons Trompenaars [1] stated that culture is the way in which a group of people solves problems. Thus, choices to solve the problems and how may vary as the cultures vary in different organizations. Rather, they would agree on other peoples idea but their own. As stated by Bruce M. Tharp, there are four types of organizational cultures that impede business progress. They consist of control, compete, collaborate, and create. Firstly, control or hierarchy culture is the rules and procedures that guide the members to perform their tasks and control their behavior. Strong culture would impede business progress, because members would not respond to any changes in the organization as they adapted to the shared value system. For example, members of the organization are always given extra time to prepare for incoming projects but the new rule (change) enforced states that the extra time is unnecessary and members have to start the projects as soon as they receive them. Next is compete, otherwise referred to as market culture. Fierce competition from other organizations is also another factor, making it harder for the organization to achieve its goal and success in the market. The organization has to be both efficient and effective to provide a strong competition. However, strong culture impedes faster learning and improvement to the organization which could result in losing the business to competitors. Moving on to collaborate, also known as clan culture is to describe the organization as a whole team. By coming together as a team to tackle problems, problems can be solved quickly. However, this would impede business progress by having the same point of views. There are no second or third opinions involved as the members would have the similar mindset and way of thinking. Therefore, the members would agree on the decision without thinking much from a different perspective or comparing opinions. One of the last culture that impede business progress is create/adhocracy culture. Being flexible and innovative is also important in assuring the organizations and business success, as well as being ahead of others. Creativity is also a part of the adhocracy culture. However, the strong culture of sharing the same values and beliefs would prove difficult for members to come up with fresh and innovative ideas. In addition to strong culture, members of the organization are not able to adapt and troubleshoot complex problems. In the end, strong culture impedes the progression of business. Conclusion Leadership is an essential value for managerial person, no matter in which area the person in. Therefore, one must do his best on setting a good example to the followers and trust their ability to complete their work, so the followers will be inspired and always give their best towards the leader or the organization. Even though that theory can understand and memorize easily, one must still put some effort on practicing on it as it cannot be obtained easily like a technical skills. Furthermore, when a person has leadership lies within himself, the followers will believe and respect the decision made by the leader, and thus perform the work efficiently and effectively. In conclusion, the organization will be benefit and the employees will do their best all the time.

Social Policy Responses To Domestic Violence Social Work Essay

Social Policy Responses To Domestic Violence Social Work Essay This essay will evaluate the current social policy responses to the social issue of domestic violence. Domestic violence is a multi-faceted issue affecting the perpetrator, the survivor and their families. This means that many agencies may need to be involved. Domestic violence is prevalent within all strata of society, rich and poor, with no regard for religion, ethnicity or geographical location, and accounts for fifteen percent of violent crimes (Home Office, 2009). It is estimated that domestic violence cost the nation  £23 billion per year (Womens Aid, 2007d). It is not only committed by men against women but by women on men and within same sex relationships. However as the majority of incidents are perpetrated by men against women with a greater risk of repeat offending and worse severity of violence experienced this essay will concentrate on this aspect. To fully understand this issue this essay will explore the historical roots of domestic violence, looking at how attitudes may have originated, what challenges have caused them to change and what further changes may be necessary. It will then explore changes in the legislation and how this affects the polices powers and their use of them. It will then go on to explore criminal justice responses, such as Specialist Domestic Violence Courts and Integrated Domestic Abuse Programmes, evaluating their efficacy. It will then examine the social policy responses affecting the survivors of domestic abuse, such as the creation of police Domestic Violence Units, sanctuary schemes, housing, support services, and child protection. It will also look at methods used to identify possible domestic violence victims. It will show that the current emphasis on criminal justice responses is diverting resources away from frontline womens services, which can disproportionately affect women from Black and et hnic minority communities. Historically there has been no concept of domestic violence. According to Carlson Brown (1994) this is because of the patriarchal society that existed, and to some extent still exists, which was sanctioned by religious texts. It was the belief was that women and children were the property of the man and it was his duty to discipline them as he saw fit. This ideology was only challenged in recent decades by the rise of feminism. The introduction of the contraceptive pill in the nineteen-sixties gave women the freedom of choice over their reproduction, and therefore other areas of their lives. However, at first only physical abuse was considered domestic violence but in the nineteen-eighties sexual abuse began to be considered as domestic violence. In spite of this re-evaluation marital rape was not considered a crime until 1991 in England and Wales (Rape Crisis, 2008). In recent times the definition of domestic violence has been widened to the current government definition: Any incident of threatening behaviour, violence or abuse (psychological, physical, sexual, financial or emotional) between adults who are or have been intimate partners or family members, regardless of gender or sexuality (Home Office, 2009). This definition therefore covers less traditional family arrangements and practices from different cultures, such as honour-based violence, forced marriages and female genital mutilation. This means that domestic violence is not classified as a single offence but several different related offences, such as common assault, rape, false imprisonment and attempted murder. However there are still some incidents, such as psychological and emotional abuse, which whilst highly upsetting to the survivors are not prosecutable offences. This definition concentrates on adults and thus neglects those aged under eighteen, however a programme on youngsters in secure childrens homes revealed that girls as young as ten years old were experiencing physical abuse at the hands of their intimate partners (BBC Radio 4, 20 April 2009). Therefore there exists yet more of the population whos need for protection and support require addressing. One of the main ways for government to address the issue of domestic violence is through legislation. The Domestic Violence, Crime and Victims Act 2004 was introduced to tackle the issue of domestic violence in a multitude of ways. The acts intention was to give greater power to the police and courts when dealing with the perpetrators of domestic violence whilst providing increased protection to the survivors (Home Office, 2008a). One of the ways of increasing police powers was to make common assault an arrestable offence, this can allow the survivor a period of reflection to help them decide whether they wish to continue with prosecution or not. This continues moves, started in the nineteen-eighties, away from the police trying to reconcile the parties involved towards zero tolerance of domestic violence. However this may lead to less incidents being reported as the survivor may not wish to criminalize her partner, especially if he is the father of her children. This is even more ap plicable within the Black and ethnic minority communities who, due to fears over racist discrimination, are less likely to look to the police for aid (Womens Aid, 2007a). A further change in police power was to make the breach of non-molestation orders an arrestable offence, which carries a prison sentence of up to five years. The nature of non-molestation orders was also changed to recognise the needs of same sex couples and non-cohabiting couples for the same protection afforded heterosexual cohabiting couples. It is hoped that these measures will reduce the number of breaches of these orders, and therefore afford greater protection to survivors, due to the greater sanctions now attached. This change also means that the survivor is a witness in a criminal matter and no longer responsible for taking action over the prosecution nor burdened with the costs of that prosecution. However this can mean that the Crown Prosecution Service may pursue cases that the survivor may wish dropped, which could lead to her being disempowered and feeling not in control once again (Womens Aid, 2007a). Also in making breach of non-molestation orders a criminal matter th is moved them from closed family courts, where only the parties involved were in chambers, to criminal courts, which allows both press and public audience, although press restriction can be put in place to protect the identity of witnesses in these cases (Womens Aid, 2007a). Another government response was to create Specialist Domestic Violence Courts (SDVCs). The SDVC programme started in 2006 with an initial twenty-three SDVCs, more have been accredited each subsequent year to give the current total of one-hundred-and-five. According to the Home Office (2006) the SDVC programme forms part of a multi-agency response to domestic violence, which is intended to provide greater safety for the survivors and call perpetrators to account through various means of intervention. Some of the measures used in SDVCs include using specially trained judges, fast racking of domestic violence cases and access to Independent Domestic Violence Advisors (IDVAs) to provide specialist support (Womens Aid, 2008a). In a Home Office (2008b) review of the original twenty-three SDVCs it was found that there was a higher percentage of arrests made for domestic violence crimes and there was a higher percentage of successful prosecutions when compared with non-SDVCs within the same area. There were high levels of support provided by the IDVAs both within and outside the criminal justice system which increased survivor safety and satisfaction. These results are believed to improve public confidence in the criminal justice system. However where SDVCs were found to have a lower percentage of successful prosecutions it was found that there was a higher percentage of Black and ethnic minority defendants. This shows that there are still issues to be dealt with when dealing with cases from these communities. Womens Aid (2008a) also calls into question the government emphasis on using the criminal justice system to tackle domestic violence issues as this means that only those who report an incident, about twenty-four percent of survivors, have access to this specialized help. This means that a large proportion of survivors are without support or accessing other domestic violence support services that are lacking political and financial support as a result. Another government initiative designed to reduce incidents of domestic violence is the Integrated Domestic Abuse Programme (IDAP). This is a programme for up to twenty-seven week for the perpetrators of domestic violence to address their offending behaviour. The perpetrator must have a Community Rehabilitation Order (CRO) or a Community Punishment and Rehabilitation Order (CPRO) with conditions to attend. Its aim is to challenge the perpetrators beliefs and attitudes towards domestic violence thus reducing the risk of reoffending. It also offers the partners of the offenders a support group (Home Office, 2004). This programme requires a lot of staff time and training; it also requires significant administration. All of which comes from the probation areas budget. Womens Aid (2007b) believes that these programmes can modify offender behaviour and provide support survivors with support. However these programmes are not always successful in changing the perpetrators behaviour and can gi ve survivors unrealistic expectations that may lead to unsound decisions around their own safety. They may also neglect supporting the survivor to concentrate on their role reporting on the perpetrators behaviour. Also reports have shown that due to budget restraints there are long waiting lists of up to two years for these programmes. This has lead to, in 2007, over four thousand orders by the court being handed down whilst only one thousand eight hundred being completed, with some cases of repeat offending whist waiting for a place on a programme (Doward, 2008). A government study shows that there is a strong link between domestic violence and alcohol abuse with sixty-two percent of offences involving alcohol and forty-eight percent of the sample group being alcohol dependant (Gilchrist et al, 2003). Therefore another approach to tackling domestic violence is ordering perpetrators with alcohol problems to attend treatment programmes. However alcohol abuse is not a cause of domestic violence but it is often used as an excuse for violent behaviour. In fact, according to Womens Aid (2005a) treating the perpetrators alcohol or drug issues can lead to an increase in violence especially during the withdrawal period. Therefore this must be tackled holistically addressing both the offending behaviour and the drug and/or alcohol problem whilst ensuring the survivors safety and that of her children, if any. Not all social policy responses deal with the perpetrators of domestic violence. Many focus on the survivors and their families. One of the main responses was to create dedicated Domestic Violence Units (DVUs) with specialist trained officers. The overriding aim of these units is to protect survivors and their families and ensure that domestic abuse is treated just as seriously as any other violent crime. These units specifically try to tackle the unwillingness of survivors to report incidents of domestic violence due to the belief that the police will not take them seriously or will be unable to help (Womens Aid, 2008b). This is particularly the case with women from the Black and ethnic minority community who can face stigmatism from their communities and may also fear institutional racism from the police. Those survivors with insecure immigration status may also fear deportation should they leave their partner and report domestic violence (Womens Aid, 2009c). To assist survivors DV Us can refer them onto other support services, which can advise them about their rights, and liaise with the Crown Prosecution Service (CPS) over the prosecution of domestic violence. To help protect survivors from repeat victimisation DVUs can refer them to the Sanctuary Scheme which allows the survivor to stay within their own home, and avoid upheavals and further distress, as long as the perpetrator is no longer living with them. It does this by providing extra security measures such as sanctuary rooms where the survivor can remain safe from the perpetrator whilst waiting for the police to arrive. However not all home are suitable for this scheme due to their construction or location and not all survivors would wish to remain in their own home (Communities and Local Government, 2006). In these cases DVUs can refer the survivor to a refuge or the local authoritys homelessness unit. Domestic violence is one of the main causes of homelessness in women (Rights of Women, 2007) and is particularly problematical as there may be several issues complicating the matter. Womens refuges provide safe accommodation whether or not the woman has reported domestic violence to the police. However accessing a refuge is particularly difficult as there is limited provision with only 373 womens refuges in the whole country (Coy et al, 2009). Also not all refuges can accommodate large families, some place restrictions on the upper ages of male children, necessitating the splitting up of already distressed families. Some refuges are unable to accommodate those with physical disabilities or those with mental health and/or substance abuse issues. There are some refuges that specialise in meeting the needs of the Black and ethnic minority groups but demand far outstrips supply (Hall and Whyte, 2003). When a suitable place in a refuge is not available the local authority may have a duty to re-house survivors of domestic violence. There are certain criteria that must be met for the local authority to re-house survivors: that they have not made themselves intentionally homeless; they are in priority need; they are eligible; and they have a local connection. However it is up to the local authority to assess whether the survivor is in priority need. In some areas this means that those without children are not considered to be in priority need thus discriminating against those who for whatever reason do not have children. A further complication is that many survivors are financially dependent upon their abuser, although there help for some is available through the benefits system not all are aware of this, especially those whose main language is not English (Dhillon-Kashyap, 1994) and may have been kept unaware of this by their abuser as a means of control. Those subject to immigration control with no recourse to public funds would not be able to pay for a refuge place or other accommodation through housing benefit, as many do, but there other forms of funding sometimes available for refuges, but this is limited due to funding restraints (Womens Aid, 2007c). DVUs can also refer survivors to Womens Aid, which is a charity that provides specialist support and advice. However they do not limit themselves to those who have reported domestic violence, any woman suffering from domestic violence can access them. Womens Aid can help survivors access other forms of help such as helping children affected by living with domestic violence or experiencing abuse themselves, housing, benefits, mental health services and substance abuse treatment. Due to funding constraints there are waiting lists for this vital support. One of the most important aspects of Womens Aids work is their counselling service, as once a survivor has left their abuser one of the main indicators that they may return is whether they attribute of the responsibility for the abuse to themselves or the abuser (Worth and Tiggemann, 1996). The counselling offered examines this. Another indicator of return is the attitude of their family towards their actions (Worth and Tiggemann, 1996) , this is particularly pertinent for women from Black and ethnic minority communities who may face censure from their family and community. Womens Aid also supports those who wish to remain living with their violent partners, helping them to do so in the safest way possible. Womens Aid also works with other agencies representing its service users needs and experiences. Children who live in a home where domestic violence is taking place can be very badly affected and may experience behavioural problems (McFarlane et al, 2003). Although a child may not witness domestic violence they may be aware of it taking place: they may hear it; or witness the resulting injuries. If they do witness domestic violence they may get injured trying to intervene. Research has shown that between thirty and sixty-six percent of children that live in a home where domestic violence is taking place also face abuse themselves (Womens Aid, 2009b). In all of these cases it is more than likely that the child will need counselling to deal with the trauma experienced. Despite all this an abusive parent can still apply through the courts to have contact with their child. It is commonly felt that it is in the best interests of the child to have contact with both parents. When there is the risk of abduction of further abuse of the child an evaluation by an officer from the Children and Family Courts Advisory and Support Service (CAFCASS) can be made to ascertain whether contact is advisable and is so what nature it should take. Contact may happen in a contact centre. However these centres are usually staffed by volunteers and may not be able to provide the continuous supervision necessary (Womens Aid, 2009d). If the mother does not comply with the contact order because of fears for the childs or her own safety she will be in contempt of court and can face sanctions such as fines, withdrawal of legal aid, transfer of residence and even imprisonment. Womans Aid may also need to refer their service users to drug and alcohol services because women suffering domestic violence are fifteen times more likely to misuse alcohol and those who report domestic abuse are nine times more likely to misuse drugs than women in the general population (Womens Aid, 2009a). This may be because they use drugs and alcohol as a coping mechanism or their abuser has used drugs and alcohol as a means of control (Finney, 2004). Whatever the reasons this further complicates matters for the survivor. As mentioned earlier this can make it more difficult for a survivor to get a place in a refuge. Also it can be a hindrance in reporting domestic violence, as the survivor may fear being stigmatised as an alcoholic or a drug addict (Womens Aid, 2009a). If the survivor wishes to tackle their substance issues this can be difficult as funding for treatment is restricted and many treatment services are male-orientated and may have mixed groups where she may not feel able to discuss those issues affecting her (Womens Aid, 2009a). Another governmental response is attempting to identify potential survivors of domestic violence. As thirty percent of domestic violence starts during pregnancy and domestic violence is the prime cause of miscarriage or stillbirth, and maternal death during childbirth (Womans Aid, 2005b) the government has set up an antenatal screening policy to identify those at risk. This involves providing specialised training for midwives and other healthcare providers to help them encourage pregnant women experiencing domestic violence to disclose this, but it must be done in a safe way and this can be difficult with the, usually, controlling nature of the perpetrator. However it has been found that not all healthcare providers routinely question all patients as they believed that they were able to identify those who were experiencing domestic abuse and would only question those who they felt may be experiencing domestic violence (Jeanjot et al, 2008). Also midwives reported concerns about acces sing support for themselves and colleagues as almost nineteen percent had reported experiencing domestic violence themselves (Barnet, 2005). The Corston Report found that a disproportionate number of female prisoners, when compared to the general population, had suffered domestic violence (Corston, 2007). This may be for a variety of reasons: their abuser forced them to commit crimes; they committed crimes to go to prison and escape the abuse they faced; or they committed the crimes to support their drug and/or alcohol addiction. Whatever the reasons the Corston Report recommended that there should be mandatory provision of support for women who had been raped, abused or experienced domestic abuse in every regional resettlement plan (Corston, 2007). The government has accepted this recommendation and it is part of the Strategic Plan for Reducing Re-Offending, which was launched in spring 2008, and it is hoped that it will help prevent chronic social exclusion (Ministry of Justice, 2007). However it has not been implemented as yet. It has been shown that domestic violence is a highly complex issue where both the perpetrators and survivors tend to have multiple needs that must be addressed. Legislation has tried to meet the needs of people with different life-style choices. It has also been shown that the creation of Specialist Domestic Violence Courts has had some success in improving conviction rates and survivor satisfaction, but still needs to address conviction rates amongst Black and ethnic minority defendants. The Integrated Domestic Abuse Programmes have had limited success, due to budgetary restraints causing long delays in perpetrators being placed on a programme and their offending behaviour is difficult to change. Also any other issues the perpetrator may have need to be addressed at the same time. It has been demonstrated that the emphasis on a criminal justice response neglects the majority of cases that are not reported to the police. This can disproportionately affect women from the Black and eth nic minority communities, and those with insecure immigration status as they are less likely to report incidents of domestic violence for various reasons. The emphasis on the criminal justice approach to tackling domestic violence also means that a disproportionate amount of funding is directed away from other important measures, such as refuges and other support services, that could be of more help to the vast majority who decide not to report incidents of domestic violence or do not want to engage with the criminal justice system. This funding could also be used for increased staffing at contact centres to help ensure the safety of children and their mothers, whilst still allowing them to interact with their fathers. Or it could be used for female orientated substance misuse treatment. Extra funding, which could come from other sources such as that allocated for the use of CCTV, could also identify and help other survivors through antenatal screening or within the female prison po pulation. Word Count: 3649 REFERENCES Barnet, C. (2005) Exploring Midwives attitudes to domestic violence screening. British Journal of Midwifery. 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